Translated by Fulano from an article in El Economista.
In the first five months of 2018, hotel occupation is 2% lower than same period in 2017
Cancún, Quintana Roo, June 13, 2018 – The vice president of the Cancún and Puerto Morelos Hotel Association, Abelardo Vara Rivera, confirmed that there is currently a “critical situation” in the decline in tourism and the decline in hotel room rates.
The businessman said that in the first five months of 2018, hotel occupancy has been 2% lower than the same period in 2017, with a drop not only in tourists from the United States but generally, and the situation “has several causes.”
The first is the bad image being presented by the crime episodes in Quintana Roo and which have had an impact mainly on American tourism, but also the dollar-peso exchange rate, which affects costs for emerging markets, such as South America.
This is clearly seen in the drop in room rates, which in the first five months of 2018 fell up to 12% at an annual rate, and in spite of this drop, hotel reservations are dropping off.
Vara Rivera recognized as a breakthrough the announcement of an emerging promotion campaign in the United States to try to reverse the downward trend that Cancun is experiencing.
Last weekend, the Quintana Roo Tourism Promotion Council reported that the crime wave and negative image affecting the state had caused a loss of 300,000 American tourists in 2017.