[Translated by Fulano from an article in Spanish.]
Dozens of Americans living in Baja California, in conjunction with the Ministry of Tourism, met to organize a committee on the image and perception of the state, which will seek strategies to improve the image of the region in the United States, said Juan Tintos Funcke, Baja California’s Secretary of Tourism.
The Tourism Secretary said that this workshop is a very specific strategy, in which Americans living in Mexico made important proposals to change the perspective of residents in the United States about Mexico and thereby increase foreign tourism.
“In the struggle they are helping us with their countrymen, through their organizations, communications media, social networks, through events and other actions that will include travelling with us on working tours, news media meetings, primarily in California, to speak well of Baja California,” explained the head of Secture.
He stressed that this will serve as testimony that the conditions in the state have improved and are presented so that tourists will return.
Bernadette Schmuker is a resident of Ensenada and explained that the American community is aware that in many cases only negative information is presented in the foreign media, which damages the Baja California economy, of which they also benefit.
“Letting people know that here in Baja California we live well, we live at ease. Yes it has its problems but we’re all in this together and want to help improve things. The fact that I speak Spanish means that I have lived her for 24 years, living in Ensenada, and I live well. I feel good, like someone from here. I work, I’m happy, I choose to live in Mexico, in Ensenada,” said Schmuker.
It should be mentioned that the workshop began on 8 June, in a renowned hotel in the city of Rosarito.
[Fulano’s note: Bernadette Schmuker works for Baja Country Club where she markets houses to gringos.]